Tuesday, September 15, 2009

Dozens of magical improvements...

In the past month Disney has made numerous media announcements about plans to improve/reimagine parts of the Walt Disney Company. The first big announcement came in late August with the reveal of the merge between the Walt Disney Company and Marvel Entertainment. Disney released a news release discussing the acquirement of Marvel Entertainment but did not specify about what the merge was going to mean for Disney Parks and Resorts or Disney entertainment studios. However the CEO of Marvel will stay on to help over see the transition.

Secondly, Disney has launched a YouTube account called DisneyParks, which showcases upcoming events at both the Walt Disney World Resort as well as the Disneyland Resort. Disney has really made an effort to bring social media into their public relations and advertising campaign. The company has also started using Twitter (DisneyParks)to get out new releases as well as post recent pictures and events happening at the parks. DisneyParks Twitter account was the first way they broke the news about the reimagination of Disney Worlds, Magic Kingdom Park. The news broke at Disney's first ever expo D23 (sort of like ComicCon) and then was tweeted immediately after the announcement.

As a Disney cast member I use these forms of social media to keep up on currently company news. I think it was a very smart decision for the company to began to use social media because it's making their outreach much greater and quicker access to information.


Disney Parks twitter account
Disney Parks YouTube account
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1 comment:

  1. AnonymousSeptember 16, 2009 at 5:51 PM

    I agree with Alix that Disney is smart to jump on the social media bandwagon, especially in the wake of all the big changes that have recently happened or are in the works. With mergers, especially, it is extremely important that all parties are communicating with key publics throughout the process and reaching out using vehicles that their publics are already using is a smart move. Twitter is an essential tool for business in today's climate because usership is skyrocketing. Twitter also attracts more people from the working world, and allows businesses a way to connect simply and easily, just by doing a keyword search and clicking follow.

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