A trend I have noticed lately is every time I sign into my Facebook account I have a friend request from a relative, one of my parent's friends, or that babysitter I had when I was six. When I first joined Facebook it was only open to college students and they were testing allowing non-colligates to join. You had to be invited by a member to join and have a valid email address. As everyone knows, Facebook has made extreme changes since that time. Anyone can now join the social network site and the demographic as surely changed. Now, after further research I found out I am not the only who has noticed this demographic change.
PR News wrote an article called "friend or Foe? Leveraging Facebook to Turn Stakeholders Into Friends". The article gives the statistic from the 2009 Facebook Demographic Report that the 35-45 age group is the fastest growing demographic on the site. "A nod to business executives rapid adoption of the platform as a communication tool" the article states, and this is clearly true. Facebook is becoming one of the most popular social media tools that business are deciding to begin. However, some companies are weary of using Facebook to communicate. Where is the line between promotion and becoming to personal? I think companies should set a standard of using Fan Pages on Facebook instead of using personal accounts. Fan Pages are a great way to use the site without becoming to invading. Check out John Lasseter's (Pixar Studio's) Facebook Fan Page for a great example.
Sound off: What do you think about the new demographic of Facebook users?
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