I admit, I tweet too much. I have become quickly addicted to the social media site known as Twitter, only joining last winter. After learning in multiple communications classes how Twitter is a legitimate tool for Advertising and Public Relations, which makes me feel more justified about my addiction.
What I want to talk about today is the trend of using contests on social media sites to generate brand awareness. At least a few times a day I receive tweets from various people or companies about contests or giveaways for products, concert tickets, etc. Ellen DeGeneres frequently tweets about giving away concert or movie premiere passes. Orbitz had a contest where a few lucky people won free plane tickets by retweeting one of their messages. I think all of these contests and giveaway are an extremely smart new way of instilling branding to people. Who won't think highly of a company that gives them free plane tickets? Twitter has made companies seem more reachable and personalized by being able to follow them on a daily basis. I wonder if this trend will continue and if by doing so it will increase the use of Twitter.
Sound off: What do you think of companies using Twitter to bring in more business?
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