Monday, December 7, 2009

IndieGoGo


The social media trends continues to grow by the day. New websites are being created for filmmakers to use media to get their work seen. One of these sites is IndieGoGo. IndieGoGo is a social media driven platform built on the idea of crowdfunding, creating a location where independent filmmakers can showcase their work, and fans can show their support through microdonations right on the site. The site was founded in 2008 because the creators wanted to address the fundraising and marketing challenges that independent filmmakers today are experiencing.
The site has also recently started a partnership with Snag Films, which allows filmmakers to have a new way to connect viewers directly with the causes they support, by giving them the ability to make their films and a difference. They believe in using social media to the fullest to mobilize their fans and what they call "DIWO" (Do-It-With-Others!).
Because of this, many of the films posted on IndieGoGo are related to social causes. One of the films that has earned over $20,000 is Tapestries of Hope; a documentary about a rape crisis in Zimbabwe due to the misunderstanding that sex with virgins cures HIV and AIDS.

So far IndieGoGo has raised $150,000 in funds to date with participation from 90 countries. The social media the site does involves widgets, social networking, real time Internet, and an online hub. IndieGoGo believes the site will help deliver important social and environmental topics that will connect with viewers emotionally, and keep lasting connections with them after the film ends.

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