This video gives incredible statistics that affect a lot of different industries. for example the video gives the statistic that 70% of 18-34 year olds have watched TV on the web. This figure for any television executive to know, especially for advertising purposes. The video also talks about branding and how 34% of bloggers post opinions about brands and products. This is vital information for companies when looking at how their brand is being viewed by the public. In a day where "Mommy Bloggers" can heavily influence consumers it's important for companies to find a way to get their own advertising seen over the clutter. One thing I find interesting is Disney Parks has a "Mom's Panel" (the bloggers don't have to be Mom's...there's male bloggers as well) that blog and answer questions to consumers in a more personal way, but are still doing so for the company.
Sound off: What forms of social media do you think will stick around? Do you think companies/consumers take "Mom bloggers" seriously?
I think facebook looks like the only promising SM to stick around. I think Twitter is getting too cluttered too fast! Especially when they start getting advertisements on there too!
ReplyDeleteI’m thrilled to see that you could use my “mommy blogger” original photo in your post above.
ReplyDeleteWould you mind crediting the original source, please?
http://www.velveteenmind.com/velveteenmind/2008/04/mommybloggers-b.html
Thank you and please let me know if you have any questions.