The movie
Paranormal Activity has become a huge success. So far the film has grossed over $100 million and the number is growing. It followed the success of 1999's
The Blair Witch Project by using an internet net campaign to secure a wide release of the film. Director
Oren Peli made film for only $15,000 and used his
website for the film to get noticed. Peli used Eventful.com to have people demand the movie be released in their city.
Paranormal Activity was released the film in 13 college towns in the United States, 12 out of the 13 showings sold out almost immediately. The films distributor Paramount Pictures then decided the film would get a wide release in the U.S. The film also used Twitter to help promote the movie. Their Twitter account was appropriately named "
Tweet Your Scream" and they encourage people to tweet their reactions to the movie. For example:
RT @: Paranormal Activity is one of the most intense, creepiest, & heart-pounding movies I've ever seen!5:17 PM Nov 9th from web
The
Paranormal Activity campaign really took what
The Blair Witch Project started in the 90's and brought it to a new level.
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